“The Fenty Effect”: A Game-Changer in the Beauty Industry and Beyond


The Fenty Effect has opened doors for individuals of all backgrounds to feel seen, valued, and celebrated.
— Latarra Davis

The introduction of Fenty Beauty's Pro Filt'r foundation line definitely shook the beauty industry. Rihanna's commitment to inclusivity was positively intentional, as she launched 40 flawless shades (now 50), catering to a broad range of skin tones, including those historically overlooked by other brands. “The Fenty Effect” shattered the longstanding notion that beauty should conform to a limited range of shades, inspiring other brands to follow suit and embrace diversity in their product offerings.

The Fenty Effect did not only stop at foundation shades; it started a wave of inclusivity across various industries. I'm thrilled to share how Fenty's inspiration led me to create NuMannequin Co., an inclusive mannequin brand. We're all about offering mannequin heads in a wide range of accurate brown skin tones, because representation matters. No more settling for those dull, ashy-looking mannequins on the market. We're here to bring authenticity and inclusivity to the table. Traditional mannequins often feature generic grayish or ashy skin tones, leaving a gap in accurate representation of diverse skin colors.

The Fenty Effect and NuMannequin’s inclusive mannequin movement share a common thread: the celebration of confidence and empowerment. Rihanna's brand has empowered individuals to embrace their unique beauty, regardless of their ethnicity or skin tone. Similarly, NuMannequin Co. seeks to empower businesses and artists to showcase their work on mannequins that accurately reflect the diversity of their customers. Together, these movements promote self-acceptance, confidence, and the celebration of individuality.

The impact of the Fenty Effect extends far beyond the beauty industry. It has set a new standard for inclusivity and representation in countless other sectors. From fashion runways to advertising campaigns, the demand for diversity has become louder and clearer. The Fenty Effect has opened doors for individuals of all backgrounds to feel seen, valued, and celebrated, including myself!

As we continue to embrace the confidence and empowerment that the Fenty Effect has brought forth, it is crucial to acknowledge that there is still work to be done. The beauty industry and other sectors must strive for continued inclusivity, ensuring that representation becomes the norm rather than the exception. By celebrating diverse beauty, both in our foundation offerings and mannequin selections, we contribute to a world where everyone feels confident, recognized, and empowered.

The Fenty Effect has undeniably changed the game in the beauty industry, inspiring a revolution in inclusivity and representation. Rihanna's commitment to diverse foundation shades has sparked a movement that extends beyond makeup, influencing other industries to follow suit. NuMannequin Co.'s dedication to accurate brown skin tones in mannequin heads is a testament to the lasting impact of the Fenty Effect. We’re celebrating the confidence, empowerment, and fierceness that drives these movements, bringing us closer to a future where everyone feels beautiful, represented, and unapologetically themselves!

Tarra xo

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